“OH GOD KILL IT WITH FIRE.”
It can be rough out there for single Americans, to the point that you can pretty much will below-average R-rated comedies into existence just by giving it a name of “How to be Single.”
There are millions of Americans for whom the dating scene oscillates between shitty Tinder dates and long, depressing walks through parks that are impossibly filled with happy couples while “Raindrops Keep Falling on My Head” plays from an unseen speaker system that somehow seems to be following you everywhere you go (it’s actually being played through an iPhone of a kid that their ex paid to follow them around to torment them because their ex is a goddamn monster).
For many in this position, it seems like every product on the market other than two buck Chuck and Sharper Image neck massagers are happy-couple focused items that just rub your singledom in your face. Goddamn it, most couples don’t even want to buy a tandem bike, why are you putting out a full page ad for one in this week’s Maxim?
The point being, 50% of Americans are single, and those 50% are distributed between Americans in relationships, Americans who don’t want to settle down and want to “live the single life,” and Americans who feel, well, kind of lonely about their lack of a mate.
There’s also like, the five people who say they’re “single and ready to mingle” while doing that finger-guns thing, but there’s pending legislation going through the senate to ensure that those guys get their US citizenship removed.
But of those three groups of unmarried Americans, it’s, not surprisingly, the lonely people that can end up being a bit forgotten and left behind. Sure, Buzzfeed is legally required to post a Liz-Lemon-gif-heavy article about “13 signs you’re an introvert” every month, but ever since Netflix got claimed by people using it to have sex, it’s hard for lonely people to find products and services that are really tailored for them.
Thankfully, entrepreneurs are starting to realize that there’s a huge untapped marketplace, filled with young, active Americans with gobs of disposable income not going towards Valentine’s Day gifts and wedding planning and *pauses and changes course once we notice that our single readers have begun sobbing*. Unfortunately, most of these entrepreneurs are goddamn psychopaths, and their cure for loneliness is nightmare fuel.