“Give me a break!”
~Um, That’s Not The Theme Song To Captain Crunch…
When Captain Cap’n Crunch first hit the shelves in 1963, we didn’t worry ourselves with the fact that he’s not an actual Captain, and instead went wild over the corn-based cereal that was the first to be coated in a thin layer of oil to give it an additional boost of flavor.
The cereal itself was developed by Pamela Low, a flavorist (shut up, it’s a thing) (no it actually is) at Arthur D. Little who tried to make a cereal that tasted like her grandmother’s recipe of brown sugar and butter melted over rice.
Now, as far as “tasting like sugar butter over rice” goes, Captain Cap’n Crunch was an abject failure. But if we look at the product through a “holy shit, this is really good, let’s put some crunch berries in it” lens, it was a roaring success.
Now, Cap’n Crunch is everywhere, and you’ll hear no one complain about that fact because Cap’n Crunch is goddamn magical. That is, when they’re not trying to showboat.
Yes, much like Marshmallow Peeps, Oreos, or, God help us, M&Ms, Cap’n Crunch has tried many times to fly to the sun, only to see their waxen wings melt away. That was a very elegant metaphor about how you shouldn’t sell Cap’n Crunch that comes with fucking pop rocks in it.
Cap’N Crunch’s Grossest Flavors of All Time