“Sure it tastes like garbage, but it looks like a bow-tie so suddenly I want to drink it!”
~Americans according to Budweiser
You see that up there? That’s the latest attempt by Budweiser to dangle shiny things in front of American beer drinkers in order to trick them into buying their watered down, rice-brewed beer. The marketing strategy is simple—hey, people will buy any beer if the can looks all funny. It’s a bow-tie guys! The beer inside must taste like something other than wet cardboard and dirty barroom floors.
While there are craft beers that veer towards the “pointlessly novel” in order to entice novice drinkers (looking at you, Clown Shoes Brewery), they usually have a quality product they’re trying to introduce to the masses. The largest domestic beer brewers, however, can’t make such claims. They know they’re selling you cheap swill (that admittedly will get you drunk…eventually) but dammit, if the bottle is cool enough, maybe they can trick you to think otherwise. That’s where we get…
The Six Worst Marketing Gimmicks By Major Breweries