“Guys. It’s beer. You’re overthinking it.”
~Brewers to their marketing departments
Beer pretty much sells itself. The only reason no beer company has the tagline of “Drink This And You’ll Feel Good And The Rest Of Your High School Classmates Will Think You’re Totally Cool” is that society has too many lawyers, man. Not surprisingly, then, beer is hugely popular, and with the current boon in craft breweries in America there has never been a better time to be a beer enthusiast. However, this popularity also means a crowded marketplace. Gone are the days where you can open up a brewery in your garage, make a decent IPA, and expect to watch your business soar because, guess what, there are 4,000 other breweries out there that just made an IPA that tastes just like yours. You gotta sex it up to stand out.
Unfortunately, or fortunately for fans of weird beer news, this means that we are constantly being exposed to brewery gimmicks meant to drum up some free publicity by doing something “totally out there” to their beer. It’s the reason why you can drink Pizza Beer, Donut beers, or beer brewed with bull testicles.
And so far, 2016 has seen this trend continue. So we’re going to let you know about some of the more out there beers that have come out in the past 8 months or so, because we like to reward pure insanity from our breweries.
Strangest Beer Gimmicks: June 2016 Edition